This article demonstrates an easy and effective way to get scroll percentage (scroll depth) at any point of time during page scrolls. For a deep dive content analysis, tracking scroll depth is crucial. Especially when customer-engagement is in the equation, scroll depth reveals content effectiveness. Below are some scenarios when you would want to consider […]
Google Tag Manager provides three basic, tag firing options i.e., Unlimited, Once per Event and Once per page. However, there isn’t yet an option to fire a tag ‘just once per session‘ or ‘Only on first pageview‘. When I tried searching for this, I could find few solution. However, the problem is that they all […]
UPDATE: It’s been over 2 years since I published this post on adobe analytics testing automation. Several people have contacted me for a working version of this tool ever since. I’ve shared all the code required for this project here and recently I’ve published a live, working demo version of the tool. Check the demo […]
To install analytics on your website/online business/blog, you should enable tracking of your website as well as tracking of all your digital marketing activities. Trust me, it isn’t as hard as it seems actually.! Yes, follow this DIY guide and you should be able to get started with Analytics on your website easily within no time […]
Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web […]
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