Tag: web analytics basics

Web Analytics – Insights & Challenges- Back to Basics

Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website dataReportingUnderstanding the reports (Generating insights from the reports).Optimizing your website (OR) Digital marketing activities. What is the use of Web Analytics? It can …

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What is Analytics? Learn about data analytics


Analytics, can be described as an art, a process or methodology. It all starts from data collection. It involves discovering and identifying meaningful patterns in the gathered data. This analysis is further communicated with an intent of getting better business insights. Thus, it empowers decision makers with facts, past trends and current state of their …

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