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Digital Marketing Solutions Web Analytics Solutions

Pageview count based tag: Fire on 3rd or 4th pageview (GTM)

In a previous article, I’ve explained how to fire a tag only once per session. .i.e., only on the first page view. Let’s extend the use case to see how to fire a tag on 2nd, 3rd or 4th pageview. Or simply put, on Nth pageview. The idea is to create a ‘count based tag […]

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Digital Marketing Solutions Web Analytics Solutions

Fire a tag just once per session: Without using Cookie (GTM)

Google Tag Manager provides three basic, tag firing options i.e., Unlimited, Once per Event and Once per page. However, there isn’t yet an option to fire a tag ‘just once per session‘ or ‘Only on first pageview‘. When I tried searching for this, I could find few solution. However, the problem is that they all […]

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Web Analytics Solutions

Adobe analytics testing automation: Easy data validation

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Web Analytics Solutions

How to install Analytics on your Website: DIY (Google Analytics & GTM)

To install analytics on your website/online business/blog, you should enable tracking of your website as well as  tracking of all your digital marketing activities. Trust me, it isn’t as hard as it seems actually.! Yes, follow this DIY guide and you should be able to get started with Analytics on your website easily within no time […]

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Web Analytics Solutions

Web Analytics – Insights & Challenges- Back to Basics

Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web […]

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Web Analytics Solutions

What is Analytics? Learn about data analytics

Analytics can be described as an art, a process or a methodology. It all starts from data collection. Analytics involves discovering and identifying meaningful patterns in the gathered data. This analysis is further communicated with an intent of getting better business insights. Thus, it empowers decision makers with facts, past trends and current state of […]