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Solutions and Services Web Analytics Solutions

Get Scroll Percentage (JavaScript): Scroll depth for analytics

This article demonstrates an easy and effective way to get scroll percentage (scroll depth) at any point of time during page scrolls. For a deep dive content analysis, tracking scroll depth is crucial. Especially when customer-engagement is in the equation, scroll depth reveals content effectiveness. Below are some scenarios when you would want to consider […]

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Digital Marketing Solutions Solutions and Services Web Analytics Solutions

How to copy custom dimensions to another property (Google Analytics)

In this article, Firstly, I will explain how to copy custom dimensions in Google Analytics from one property to another property. Secondly, the best part is that, it can be used for multiple properties using a simple technique. If you want to copy custom dimensions from one property to another, it can be done manually. […]

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Digital Marketing Solutions Web Analytics Solutions

Pageview count based tag: Fire on 3rd or 4th pageview (GTM)

In a previous article, I’ve explained how to fire a tag only once per session. .i.e., only on the first page view. Let’s extend the use case to see how to fire a tag on 2nd, 3rd or 4th pageview. Or simply put, on Nth pageview. The idea is to create a ‘count based tag […]

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Digital Marketing Solutions Web Analytics Solutions

Fire a tag just once per session: Without using Cookie (GTM)

Google Tag Manager provides three basic, tag firing options i.e., Unlimited, Once per Event and Once per page. However, there isn’t yet an option to fire a tag ‘just once per session‘ or ‘Only on first pageview‘. When I tried searching for this, I could find few solution. However, the problem is that they all […]

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Web Analytics Solutions

Adobe analytics testing automation: Easy data validation

UPDATE: It’s been over 2 years since I published this post on adobe analytics testing automation. Several people have contacted me for a working version of this tool ever since. I’ve shared all the code required for this project here and recently I’ve published a live, working demo version of the tool. Check the demo […]

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Web Analytics Solutions

How to install Analytics on your Website: DIY (Google Analytics & GTM)

To install analytics on your website/online business/blog, you should enable tracking of your website as well as  tracking of all your digital marketing activities. Trust me, it isn’t as hard as it seems actually.! Yes, follow this DIY guide and you should be able to get started with Analytics on your website easily within no time […]

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Web Analytics Solutions

Web Analytics – Insights & Challenges- Back to Basics

Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web […]

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Web Analytics Solutions

What is Analytics? Learn about data analytics

Analytics can be described as an art, a process or a methodology. It all starts from data collection. The basic answer of ‘what is analytics’ involves around discovering and identifying meaningful patterns in the gathered information aka data. This analysis or insight is further communicated with an intent of getting better business insights. Thus, analytics […]