Adobe analytics testing is an integral part of most data analysts in web analytics arena. Yes it is redundant, repetitive but at the same time, unavoidable and therefore, most important part of our lives! 🙄 So, to all my fellow WAPs – (Web Analytics Professionals) – I present to you an automated way to test […]
Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web […]
Tag Management System as described with a famous quote from James McCormick– Forrester Research: “Tag management is the most boring name for the single most impactful practice that firms need to master to succeed at any digital engagement program that needs to scale — never mind its importance to the efficacy of digital marketing efforts.” […]
Analytics can be described as an art, a process or a methodology. It all starts from data collection. Analytics involves discovering and identifying meaningful patterns in the gathered data. This analysis is further communicated with an intent of getting better business insights. Thus, it empowers decision makers with facts, past trends and current state of […]
Well, knowingly / unknowingly, willingly / unwillingly, you have been and will be a part of Digital Marketing all your life!. Oh, you wonder how? Have you ever thought about the ads which show up on any of the websites you visit? Lately they have mostly been the one’s that you are personally interested in […]