Categories
Analytics

How to install Analytics on your Website: DIY (Google Analytics & GTM)

To install analytics on your website/online business/blog, you should enable tracking of your website as well as  tracking of all your digital marketing activities. Trust me, it isn’t as hard as it seems actually.! Yes, follow this DIY guide and you should be able to get started with Analytics on your website easily within no time […]

Categories
Digital Marketing

What is Tag Management System or TMS? (Digital Marketing)

Tag Management System as described with a famous quote from James McCormick– Forrester Research: “Tag management is the most boring name for the single most impactful practice that firms need to master to succeed at any digital engagement program that needs to scale — never mind its importance to the efficacy of digital marketing efforts.” […]