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Solutions and Services Web Analytics Solutions

Get Scroll Percentage (JavaScript): Scroll depth for analytics

This article demonstrates an easy and effective way to get scroll percentage (scroll depth) at any point of time during page scrolls. For a deep dive content analysis, tracking scroll depth is crucial. Especially when customer-engagement is in the equation, scroll depth reveals content effectiveness. Below are some scenarios when you would want to consider […]

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Web Analytics Solutions

Adobe analytics testing automation: Easy data validation

Adobe analytics testing is an integral part of most data analysts in web analytics arena. Yes it is redundant, repetitive but at the same time, unavoidable and therefore, most important part of our lives! 🙄 So, to all my fellow WAPs – (Web Analytics Professionals) – I present to you an automated way to test […]

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Web Analytics Solutions

How to install Analytics on your Website: DIY (Google Analytics & GTM)

To install analytics on your website/online business/blog, you should enable tracking of your website as well as  tracking of all your digital marketing activities. Trust me, it isn’t as hard as it seems actually.! Yes, follow this DIY guide and you should be able to get started with Analytics on your website easily within no time […]

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Web Analytics Solutions

Web Analytics – Insights & Challenges- Back to Basics

Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web […]

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Digital Marketing Solutions

What is Tag Management System or TMS? (Digital Marketing)

Tag Management System as described with a famous quote from James McCormick– Forrester Research: “Tag management is the most boring name for the single most impactful practice that firms need to master to succeed at any digital engagement program that needs to scale — never mind its importance to the efficacy of digital marketing efforts.” […]

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Web Analytics Solutions

What is Analytics? Learn about data analytics

Analytics can be described as an art, a process or a methodology. It all starts from data collection. Analytics involves discovering and identifying meaningful patterns in the gathered data. This analysis is further communicated with an intent of getting better business insights. Thus, it empowers decision makers with facts, past trends and current state of […]

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Digital Marketing Solutions

Basics of Digital Marketing – What every internet user must know.

Well, knowingly / unknowingly, willingly / unwillingly, you have been and will be a part of Digital Marketing all your life!.  Oh, you wonder how? Have you ever thought about the ads which show up on any of the websites you visit? Lately they have mostly been the one’s that you are personally interested in […]