This article demonstrates an easy and effective way to get scroll percentage (scroll depth) at any point of time during page scrolls. For a deep dive content analysis, tracking scroll depth is crucial. Especially when customer-engagement is in the equation, scroll depth reveals content effectiveness. Below are some scenarios when you would want to consider […]
UPDATE: It’s been over 2 years since I published this post on adobe analytics testing automation. Several people have contacted me for a working version of this tool ever since. I’ve shared all the code required for this project here and recently I’ve published a live, working demo version of the tool. Check the demo […]
To install analytics on your website/online business/blog, you should enable tracking of your website as well as tracking of all your digital marketing activities. Trust me, it isn’t as hard as it seems actually.! Yes, follow this DIY guide and you should be able to get started with Analytics on your website easily within no time […]
Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web […]
Tag Management System as described with a famous quote from James McCormick– Forrester Research: “Tag management is the most boring name for the single most impactful practice that firms need to master to succeed at any digital engagement program that needs to scale — never mind its importance to the efficacy of digital marketing efforts.” […]
Analytics can be described as an art, a process or a methodology. It all starts from data collection. The basic answer of ‘what is analytics’ involves around discovering and identifying meaningful patterns in the gathered information aka data. This analysis or insight is further communicated with an intent of getting better business insights. Thus, analytics […]
Regardless of which field of work you belong to, knowing the basics of digital marketing is crucial in this era. Well, knowingly or unknowingly, willingly or unwillingly, you have been and will be a part of Digital Marketing all your life!. Oh, you wonder how? Have you ever thought about the ads which show up […]