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Web Analytics Solutions

Web Analytics – Insights & Challenges- Back to Basics

Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web […]

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Digital Marketing Solutions

What is Tag Management System or TMS? (Digital Marketing)

Tag Management System as described with a famous quote from James McCormick– Forrester Research: “Tag management is the most boring name for the single most impactful practice that firms need to master to succeed at any digital engagement program that needs to scale — never mind its importance to the efficacy of digital marketing efforts.” […]

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Web Analytics Solutions

What is Analytics? Learn about data analytics

Analytics can be described as an art, a process or a methodology. It all starts from data collection. The basic answer of ‘what is analytics’ involves around discovering and identifying meaningful patterns in the gathered information aka data. This analysis or insight is further communicated with an intent of getting better business insights. Thus, analytics […]

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Digital Marketing Solutions

Basics of Digital Marketing – What every internet user must know.

Regardless of which field of work you belong to, knowing the basics of digital marketing is crucial in this era. Well, knowingly or unknowingly, willingly or unwillingly, you have been and will be a part of Digital Marketing all your life!.  Oh, you wonder how? Have you ever thought about the ads which show up […]

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