Categories
Digital Marketing Solutions Solutions and Services Web Analytics Solutions

How to copy custom dimensions to another property (Google Analytics)

In this article, Firstly, I will explain how to copy custom dimensions in Google Analytics from one property to another property. Secondly, the best part is that, it can be used for multiple properties using a simple technique. If you want to copy custom dimensions from one property to another, it can be done manually. […]

Categories
Digital Marketing Solutions Web Analytics Solutions

Pageview count based tag: Fire on 3rd or 4th pageview (GTM)

In a previous article, I’ve explained how to fire a tag only once per session. .i.e., only on the first page view. Let’s extend the use case to see how to fire a tag on 2nd, 3rd or 4th pageview. Or simply put, on Nth pageview. The idea is to create a ‘count based tag […]

Categories
Digital Marketing Solutions Web Analytics Solutions

Fire a tag just once per session: Without using Cookie (GTM)

Google Tag Manager provides three basic, tag firing options i.e., Unlimited, Once per Event and Once per page. However, there isn’t yet an option to fire a tag ‘just once per session‘ or ‘Only on first pageview‘. When I tried searching for this, I could find few solution. However, the problem is that they all […]

Categories
Digital Marketing Solutions

What is Tag Management System or TMS? (Digital Marketing)

Tag Management System as described with a famous quote from James McCormick– Forrester Research: “Tag management is the most boring name for the single most impactful practice that firms need to master to succeed at any digital engagement program that needs to scale — never mind its importance to the efficacy of digital marketing efforts.” […]

Categories
Digital Marketing Solutions

Basics of Digital Marketing – What every internet user must know.

Well, knowingly / unknowingly, willingly / unwillingly, you have been and will be a part of Digital Marketing all your life!.  Oh, you wonder how? Have you ever thought about the ads which show up on any of the websites you visit? Lately they have mostly been the one’s that you are personally interested in […]