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Analytics

What is Analytics? Learn about data analytics

Analytics, can be described as an art, a process or methodology. It all starts from data collection. It involves discovering and identifying meaningful patterns in the gathered data. This analysis is further communicated with an intent of getting better business insights. Thus, it empowers decision makers with facts, past trends and current state of their […]

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Digital Marketing

Basics of Digital Marketing – What every internet user must know.

Well, knowingly / unknowingly, willingly / unwillingly, you have been and will be a part of Digital Marketing all your life!.  Oh, you wonder how? Have you ever thought about the ads which show up on any of the websites you visit? Lately they have mostly been the one’s that you are personally interested in […]