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How to Adopt AI Agents in Digital Marketing and Analytics: A Strategic 6-Stage Guide for Business Leaders

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Purpose This guide is designed to help forward-thinking businesses adopt AI agents in digital marketing and analytics. It offers a practical path to implementation with long-term competitive value in mind—not just cost savings or automation hype. Significance AI agents are transforming the landscape of digital marketing and analytics. They bring unparalleled power in handling data, … Read more

Amazon Lightsail WordPress Experience | Hosting a blog on AWS

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amazon lightsail wordpress review

RANT WARNING: This short post outlines my experience with Amazon lightsail WordPress hosting for this website. It’ll give you an idea on what are the pros and cons of hosting a website in Amazon AWS lightsail.

Create your own photo cloud storage at home: (Free Open Source)

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install own cloud at home

Learn how I transformed my old laptop into a private photo cloud storage solution, ideal for those concerned about privacy and running out of free cloud space. While setting up a dedicated server or NAS system is robust yet costly, repurposing an old laptop or PC offers a free, practical, and scalable alternative for personal or small business use, accommodating any file type.

Get Scroll Percentage (JavaScript): Scroll depth for analytics

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This article demonstrates an easy and effective way to get scroll percentage (scroll depth) at any point of time during page scrolls. For a deep dive content analysis, tracking scroll depth is crucial. Especially when customer-engagement is in the equation, scroll depth reveals content effectiveness. Below are some scenarios when you would want to consider … Read more

How to copy custom dimensions to another property (Google Analytics)

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In this article, Firstly, I will explain how to copy custom dimensions in Google Analytics from one property to another property. Secondly, the best part is that, it can be used for multiple properties using a simple technique. If you want to copy custom dimensions from one property to another, it can be done manually. … Read more

Pageview count based tag: Fire on 3rd or 4th pageview (GTM)

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In a previous article, I’ve explained how to fire a tag only once per session. .i.e., only on the first page view. Let’s extend the use case to see how to fire a tag on 2nd, 3rd or 4th pageview. Or simply put, on Nth pageview. The idea is to create a ‘count based tag … Read more

Fire a tag just once per session: Without using Cookie (GTM)

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Google Tag Manager provides three basic, tag firing options i.e., Unlimited, Once per Event and Once per page. However, there isn’t yet an option to fire a tag ‘just once per session‘ or ‘Only on first pageview‘. When I tried searching for this, I could find few solution. However, the problem is that they all … Read more

New way to reduce mobile usage, social media and gaming addiction

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Digital Wellbeing – A passive way to reduce mobile usage, social media and gaming addiction With so many physical and mental health issues being reported, it’s high time we consider reducing our on-screen time on mobile devices. Bluntly, getting rid of mobile devices is not a viable option. How many times I’ve tried to reduce … Read more

Best SSD for home use. What to consider before buying?

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Best SSD for home users

Choosing the best SSD for home usage is such a confusing task!. With marginal difference in cost, there are so many options available in market. This guide will help you to pick one without any ‘post purchase guilt’. 🙂 Firstly, replacing your laptop’s HDD with SSD makes a huge difference in laptop’s performance and power … Read more

Why use Edge Browser. Reasons to try Microsoft’s new browser

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Use Edge browser… haan? ? I am glad that you considered reading this post. I mean, why use edge browser when there are so many better alternatives right? ? Firstly, I never had thought of supporting a Microsoft browser. Yes, not even in my dreams! Let alone advocate using edge browser. Thanks to atrocious experiences … Read more

Adobe analytics testing automation: Easy data validation

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Adobe analytics testing automation

UPDATE: It’s been over 2 years since I published this post on adobe analytics testing automation. Several people have contacted me for a working version of this tool ever since. I’ve shared all the code required for this project here and recently I’ve published a live, working demo version of the tool. Check the demo … Read more

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