The practical uses of AI [Gen AI and GPT]: A novice Guide
What are the practical uses of Gen AI and GPT? Is it all just hype? Discover how these AI technologies generate creative content, enhance communication etc.
shivanandana hegde
Get Scroll Percentage (JavaScript): Scroll depth for analytics
This article demonstrates an easy and effective way to get scroll percentage (scroll depth) at any point of time during page scrolls. For a deep dive content analysis, tracking scroll depth is crucial. Especially when customer-engagement is in the equation, scroll depth reveals content effectiveness. Below are some scenarios when you would want to consider … Read more
How to download order history from amazon India?
Easily download order history from amazon india website. You can follow these simple steps and download purchase history in CSV format from amazon India.
Best SSD for home use. What to consider before buying?
Choosing the best SSD for home usage is such a confusing task!. With marginal difference in cost, there are so many options available in market. This guide will help you to pick one without any ‘post purchase guilt’. 🙂 Firstly, replacing your laptop’s HDD with SSD makes a huge difference in laptop’s performance and power … Read more
Why use Edge Browser. Reasons to try Microsoft’s new browser
Use Edge browser… haan? ? I am glad that you considered reading this post. I mean, why use edge browser when there are so many better alternatives right? ? Firstly, I never had thought of supporting a Microsoft browser. Yes, not even in my dreams! Let alone advocate using edge browser. Thanks to atrocious experiences … Read more
Adobe analytics testing automation: Easy data validation
UPDATE: It’s been over 2 years since I published this post on adobe analytics testing automation. Several people have contacted me for a working version of this tool ever since. I’ve shared all the code required for this project here and recently I’ve published a live, working demo version of the tool. Check the demo … Read more
Web Analytics – Insights & Challenges- Back to Basics
Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web … Read more
What is Tag Management System or TMS? (Digital Marketing)
Tag Management System as described with a famous quote from James McCormick– Forrester Research: “Tag management is the most boring name for the single most impactful practice that firms need to master to succeed at any digital engagement program that needs to scale — never mind its importance to the efficacy of digital marketing efforts.” … Read more
What is Analytics? Learn about data analytics
Analytics can be described as an art, a process or a methodology. It all starts from data collection. The basic answer of ‘what is analytics’ involves around discovering and identifying meaningful patterns in the gathered information aka data. This analysis or insight is further communicated with an intent of getting better business insights. Thus, analytics … Read more
Basics of Digital Marketing – What every internet user must know.
Regardless of which field of work you belong to, knowing the basics of digital marketing is crucial in this era. Well, knowingly or unknowingly, willingly or unwillingly, you have been and will be a part of Digital Marketing all your life!. Oh, you wonder how? Have you ever thought about the ads which show up … Read more
