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Analytics Digital Marketing

How to detect adblocker from Google Tag Manager: [GTM tutorial]

What made me write this post? – A simple google search of “how to detect adblocker” throws so many results. However, none of them were satisfactory to me. Some involved installing third party plugins and some wanted me to call an external JavaScript. So, here is a really quick guide on how to detect adblockers […]

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Analytics

Adobe analytics testing automation: Easy data validation

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Analytics

How to install Analytics on your Website: DIY (Google Analytics & GTM)

To install analytics on your website/online business/blog, you should enable tracking of your website as well as  tracking of all your digital marketing activities. Trust me, it isn’t as hard as it seems actually.! Yes, follow this DIY guide and you should be able to get started with Analytics on your website easily within no time […]

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Analytics

Web Analytics – Insights & Challenges- Back to Basics

Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website data Reporting Understanding the reports (Generating insights from the reports). Optimizing your website (OR) Digital marketing activities. What is the use of Web […]

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Analytics

What is Analytics? Learn about data analytics

Analytics, can be described as an art, a process or methodology. It all starts from data collection. It involves discovering and identifying meaningful patterns in the gathered data. This analysis is further communicated with an intent of getting better business insights. Thus, it empowers decision makers with facts, past trends and current state of their […]