Category: Analytics

Articles on Digital Marketing focusing on online business and process improvements. Every business today wants to leverage the power of analytical data in their business. The need of analyzing data is growing day be day and it is of prime importance to understand the language of data scientists.

How to detect adblocker from Google Tag Manager: [GTM tutorial]

how to detect any adblocker in your website

What made me write this post? – A simple google search of “how to detect adblocker” in google yields so many results. However, none of them were satisfactory to me. Some involved installing third party plugins and some wanted me to call an external JavaScript. So, here is a really quick guide on how to …

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Adobe analytics testing automation: Easy data validation

Adobe analytics testing automation

Adobe analytics testing is an integral part of most data analysts in web analytics arena. Yes it is redundant, repetitive but at the same time, unavoidable and therefore, most important part of our lives! 🙄 So, to all my fellow WAPs – (Web Analytics Professionals) – I present to you an automated way to test …

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How to install Analytics on your Website: DIY (Google Analytics & GTM)

How to install analytics+Best

To install analytics on your website/online business/blog, you should enable tracking of your website as well as  tracking of all your digital marketing activities. Trust me, it isn’t as hard as it seems actually.! Yes, follow this DIY guide and you should be able to get started with Analytics on your website easily within no time …

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Web Analytics – Insights & Challenges- Back to Basics

Web analytics, simply put, is a data analysis process involving below 4 steps in order: ♠ If you already know the basics of analytics, skip to “Challenges” part directly.♠ Collection of website dataReportingUnderstanding the reports (Generating insights from the reports).Optimizing your website (OR) Digital marketing activities. What is the use of Web Analytics? It can …

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What is Analytics? Learn about data analytics


Analytics, can be described as an art, a process or methodology. It all starts from data collection. It involves discovering and identifying meaningful patterns in the gathered data. This analysis is further communicated with an intent of getting better business insights. Thus, it empowers decision makers with facts, past trends and current state of their …

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